http://www.pcworld.com/article/163406/microsoft_applications_from_china_mine_the_web.html?tk=rss_news Microsoft Applications From China Mine the Web Owen Fletcher, IDG News Service Apr 20, 2009 7:20 am Microsoft researchers in Beijing are developing applications that mine online data to track human relationships and help with translation, lab managers said Monday. Another program in development analyzes satellite positioning data to direct users to interesting locations by mobile phone. The lab, Microsoft's research base in East Asia, has produced one application that maps a person's connections to friends and colleagues when a user searches for the person's name, said Wei-Ying Ma, assistant director at the lab. Clicking on the line between two people gives a pop-up summary of their relationship. The application, called the Entity Cube and currently available only in Chinese, creates the maps based on public online information. Its database draws on archived Web content to determine the type and the strength of each relationship, and Microsoft computers crawl 200 Chinese news Web sites to update it as new information hits the Internet, he said. The lab plans to add Twitter messages to the database. Possible future sources of updates include travel sites, social networking sites or instant messages sent via programs like Windows Live Messenger, said Ma. People could also be allowed to add information about themselves to make the database more complete, he said. One problem for the search engine is potential mixing of information when people share a name, but it can sometimes distinguish between people if they often appear in separate contexts, such as two different businesses, said Ma. The application could eventually create revenue through advertising or by offering analysis of its data on people and firms, Ma said. "Right now it's still used to improve search, but we believe all the knowledge we extracted from this cloud data can enable a lot of... Internet services and applications," Ma said. The Beijing lab is also developing a mobile application that could suggest nearby sights for travelers or stores for shoppers. The program, called GeoLife, draws on GPS (Global Positioning System) information gathered from third-party vendors to make its suggestions. The lab's computers mine that data to find, for example, locations that are not just close together but also offer similar attractions or services, said Ma. The next step for both the relationship search engine and GeoLife is to attract users, whose behavior and input will expand the databases for the applications, Ma said. Barry Wellman _______________________________________________________________________ S.D. Clark Professor of Sociology, FRSC NetLab Director Department of Sociology 725 Spadina Avenue, Room 388 University of Toronto Toronto Canada M5S 2J4 twitter:barrywellman http://www.chass.utoronto.ca/~wellman fax:+1-416-978-3963 Updating history: http://chass.utoronto.ca/oldnew/cybertimes.php _______________________________________________________________________