Hi everyone
I was wondering if anyone on this list knew where I could find some reliable sources on how much the ownership of mainstream news media in Canada is more or less concentrated in the hands of a few actors?
Grateful for any pointers!
cheers,
Mathieu
Hi Mathieu,
Dwayne Winseck, a colleague in the School of Journalism and Communication
at Carleton University, is an expert in this area. I've pasted below his
update from last January.
Best, Rena
Just before the holidays, the Canadian Media Concentration Research Project
http://www.cmcrp.org/ released the second of its two-part annual series
on the state of telecoms-internet and media concentration in Canada. A
downloadable PDF of the report can be found here
http://www.cmcrp.org/wp-content/uploads/2019/12/Media-and-Internet-Concentration-in-Canada-1984-2018-17122019-FINAL-2.pdf
.
The report covers 20 sectors of the telecoms, internet & media industries
in Canada over a 34-year period. It also expands greatly on its coverage of
online video services like Netflix, Amazon, Apple, Crave, SportsNet Now,
illico, etc and adds significantly to our examination of advertising
spending across all media in Canada, i.e. TV, radio, online, newspapers,
magazines and out-of-doors. We have also significantly expanded our
coverage to include online music and gaming services, downloads and apps,
including the activities of the two most important app stores, Google Play
and Apple Appstore.
For the second year now, this report delves deeper into the state of
competition specifically in local and regional mobile wireless, retail
internet access and “cable TV” services. We show that mobile competition
has improved considerably in Quebec, where Videotron has carved out a 13%
market share for itself by revenue, and modestly in Ontario, Alberta and BC
where Shaw-owned Freedom Mobile has carved out an estimated market share of
between 5% and 6%. That said, the big three national mobile network
operators'--Rogers, Bell and TELUS--market share still stood at a very high
91.3%.
The same trends apply to local retail internet access and cable TV markets:
both are extremely concentrated but have become steadily less so over the
last decade. In short, there are strong reasons for concern in all these
industries.
The report also identifies two other qualitative features of the network
media economy that set Canada apart from other countries:
Whether the CRTC will do anything to respond to such realities is
increasingly looking doubtful. Its failure to release its annual flagship
publication, The Communications Monitoring Report, in a timely fashion,
missing data, a series of rulings that downplay the extent of concentration
as well as vertical- and diagonal-integration, and grossly inflated
estimates for the revenues of online video providers like Netflix and
Amazon Video in Canada that serve to heighten the sense that Canadian
culture is under siege all suggest that the Commission is returning to the
protection of ‘national champions’, a nationalistic view of Canadian
content and a bureaucratic conception of the public interest that its
previous chairs over the past decade had steadily moved away from.
Like the first report in this series, this report focuses foursquare on
Google and Facebook’s growing dominance of the internet advertising market
in Canada. Together, these two companies controlled for 78.2% of the $7.6
billion in online advertising spending in Canada in 2018, up very
significantly over the past few years, largely because the “digital
duopoly” has taken nearly all the gains in online advertising revenue to
themselves.
Google and Facebook have also carved out a very large place for themselves
in terms of the $14.1 billion spent on advertising across all commercial
media, with the two’s share of that sum swelling to 42.2% last year, up
from 38.3% a year earlier. They are now the fifth and seventh largest
companies operating in the Canadian media.
Vertical integration is also increasingly coming to define the internet
giants as well, with Google, for example, now owning and controlling not
only its iconic search engine but also Youtube, the Chrome browser, Android
operating system and its own digital advertising exchange (as well as the
audience data upon which it operates) that underpins a great deal of the
online advertising market.
Conversely, however, new sections in this report also show that the online
games, game downloads and in-game purchases sector have grown swiftly to
become a $1.33 billion industry by last year and that they continue to be
characterized by a fairly diverse range of companies and business models.
While a core group of global companies looms large in each of these
sub-areas of the digital games industries, such as Microsoft, Sony,
Nintendo, Activision, Blizzard, Electronic Arts, Valve and the Chinese
internet giant, Tencent, together they account for just under an estimated
three-quarters of the online gaming industry, and thus do not dominate
online gaming.
Apple’s iOS app store and Google Play had a combined estimated revenue of
$360.6 million in 2018, or roughly 27% of online gaming, gaming
applications, game downloads, and in-game purchases revenue. While this is
up considerably over the past five years, they do not dominate this sector
either.
In sum, a half-dozen global internet giants have carved out a very sizeable
spot for themselves within Canada over the last five years on account of
the extremely rapid growth of online video, gaming and music subscription
and download services and app stores and online advertising: i.e. Google
($4.1 billion in revenue and 4.9% market share), Facebook ($2.1 billion in
revenue and 2.4% market share), Netflix ($1000.8 million in revenue and
1.2% market share), Apple ($422.3 million in revenue and .5% market share),
Amazon ($181 million in revenue and .2% market share) and Twitter ($117.5
million in revenue and .1% market share). Combined, these firms’ total
revenue from their operations in Canada netted $7.9 billion last year, for
a 9.3% share of the all revenue across the network media economy.
While these entities obviously now cut a very sizeable figure on the
landscape, to help keep things in perspective the report highlights the
fact that while the big six US-based internet giants account for just under
a tenth of all revenues across the network media economy in Canada, the top
five Canadian companies accounted for nearly three-quarters of the $86.2
billion network media economy last year—a figure that was up significantly
from the year before. They “big five” Canadian companies are: Bell, Telus,
Rogers, Shaw and Quebecor. Indeed, Bell is the biggest player in Canada by
far, with total revenues in Canada nearly three times the combined revenue
of the “big six” US-based internet giants.
Over and above mapping the cross-cutting trends across the 20 sectors of
the telecoms, internet and media industries that it covers, the report
offers a series of policy recommendations that aim to address the high
levels of concentration as well as vertical and diagonal-integration
wherever they prevail without fear or favour for either the
well-established telecoms and media companies that have long held sway in
Canada or in the online, digital media sectors that are increasingly being
dominated by a handful of global internet giants such as Google, Amazon,
Facebook, Apple, Microsoft and Netflix.
In terms of dealing with these realities, the report offers a half-dozen
recommendations. The same principle of “vertical separation” that
underpins common carriage (aka net neutrality), and which should be
strengthened in the telecoms domain, could also be extended to Google, for
instance, so as to effectuate a structural divestiture between its search
engine and Youtube and control of audience data, on one side, and its
proprietary digital advertising exchange on which the buying and selling of
online advertising takes place, on the other. This is what breaking-up “big
tech” might look in terms of details.
A handful of other policy and regulatory principles are reviewed:
best wishes,
Dwayne
Professor, School of Journalism and Communication and Director of the
Canadian Media Concentration Research Project,
Carleton University, Ottawa, Canada
Phone: 613 520-2600 x.7525
Mobile: 613 769-7587
Follow me on Twitter: @mediamorphis
Visit my blogs: www.cmcrp.org http://www.cmcmp.org/;
https://dwmw.wordpress.com/
On Fri, Jun 19, 2020 at 2:21 AM Mathieu O'Neil mathieu.oneil@anu.edu.au
wrote:
Hi everyone
I was wondering if anyone on this list knew where I could find some
reliable sources on how much the ownership of mainstream news media in
Canada is more or less concentrated in the hands of a few actors?
Grateful for any pointers!
cheers,
Mathieu
CITAMS mailing list
CITAMS@list.citams.org
http://list.citams.org/mailman/listinfo/citams_list.citams.org
Thanks very much Rena and John!
I downloaded the 2019 report which states that "the overall objective of the CMCR Project is to develop a comprehensive, systematic and long-term analysis of the telecoms, internet and media industries in Canada to better inform public and policy-related discussions about these issues."
When I searched for "news media", I found no mention of the term. So basically news media is not distinguished from the the entire ecosystem:
At present, Bell (27.5%), Rogers (17.4%), Telus (16.9%) and Shaw (7 %) make up the “big four”
communication and media giants in Canada. Together, they accounted for 68.7% of the whole network media economy in 2018
The authors cite Bagdikian, McChesney etc but (unless I missed them) there are no tables or figures about news concentration. I found this para but it is not synthetic:
To be sure, following all these twists and turns in the ownership and structure of the newspaper market
is not easy. What can be said with confidence, however, is that while concentration levels fell significantly
for the first part of this decade, they have risen slightly in the past few years as old players disappear
and new ones with a more regional profile solidify their place within the industry. Indeed, between 2010,
the CR4 fell from 82.5% to 67.5% in 2018, with concomitant declines in the HHI. While Postmedia’s grip
seemed to be in fast retreat as it slipped from having nearly a quarter of the national marketshare in 2010
to less than a fifth of it four years later, it has reconsolidated its place after acquiring the Sun newspaper
chain in 2015 and via the newspaper swap with Torstar just described. By 2018, its a share of the muchdiminished
newspaper market had risen to 30%.
I could not find anything on WP either. This makes me think it might be a useful public resource to have a country index which compiles such figures...?
cheers
Mathieu
From: Rena Bivens rena.bivens@gmail.com
Sent: Saturday, June 20, 2020 2:48
To: Mathieu O'Neil mathieu.oneil@anu.edu.au
Cc: citams@list.citams.org citams@list.citams.org
Subject: Re: [CITAMS] Query re news media concentration in Canada
Hi Mathieu,
Dwayne Winseck, a colleague in the School of Journalism and Communication at Carleton University, is an expert in this area. I've pasted below his update from last January.
Best, Rena
Just before the holidays, the Canadian Media Concentration Research Projecthttp://www.cmcrp.org/ released the second of its two-part annual series on the state of telecoms-internet and media concentration in Canada. A downloadable PDF of the report can be found herehttp://www.cmcrp.org/wp-content/uploads/2019/12/Media-and-Internet-Concentration-in-Canada-1984-2018-17122019-FINAL-2.pdf.
The report covers 20 sectors of the telecoms, internet & media industries in Canada over a 34-year period. It also expands greatly on its coverage of online video services like Netflix, Amazon, Apple, Crave, SportsNet Now, illico, etc and adds significantly to our examination of advertising spending across all media in Canada, i.e. TV, radio, online, newspapers, magazines and out-of-doors. We have also significantly expanded our coverage to include online music and gaming services, downloads and apps, including the activities of the two most important app stores, Google Play and Apple Appstore.
For the second year now, this report delves deeper into the state of competition specifically in local and regional mobile wireless, retail internet access and “cable TV” services. We show that mobile competition has improved considerably in Quebec, where Videotron has carved out a 13% market share for itself by revenue, and modestly in Ontario, Alberta and BC where Shaw-owned Freedom Mobile has carved out an estimated market share of between 5% and 6%. That said, the big three national mobile network operators'--Rogers, Bell and TELUS--market share still stood at a very high 91.3%.
The same trends apply to local retail internet access and cable TV markets: both are extremely concentrated but have become steadily less so over the last decade. In short, there are strong reasons for concern in all these industries.
The report also identifies two other qualitative features of the network media economy that set Canada apart from other countries:
Whether the CRTC will do anything to respond to such realities is increasingly looking doubtful. Its failure to release its annual flagship publication, The Communications Monitoring Report, in a timely fashion, missing data, a series of rulings that downplay the extent of concentration as well as vertical- and diagonal-integration, and grossly inflated estimates for the revenues of online video providers like Netflix and Amazon Video in Canada that serve to heighten the sense that Canadian culture is under siege all suggest that the Commission is returning to the protection of ‘national champions’, a nationalistic view of Canadian content and a bureaucratic conception of the public interest that its previous chairs over the past decade had steadily moved away from.
Like the first report in this series, this report focuses foursquare on Google and Facebook’s growing dominance of the internet advertising market in Canada. Together, these two companies controlled for 78.2% of the $7.6 billion in online advertising spending in Canada in 2018, up very significantly over the past few years, largely because the “digital duopoly” has taken nearly all the gains in online advertising revenue to themselves.
Google and Facebook have also carved out a very large place for themselves in terms of the $14.1 billion spent on advertising across all commercial media, with the two’s share of that sum swelling to 42.2% last year, up from 38.3% a year earlier. They are now the fifth and seventh largest companies operating in the Canadian media.
Vertical integration is also increasingly coming to define the internet giants as well, with Google, for example, now owning and controlling not only its iconic search engine but also Youtube, the Chrome browser, Android operating system and its own digital advertising exchange (as well as the audience data upon which it operates) that underpins a great deal of the online advertising market.
Conversely, however, new sections in this report also show that the online games, game downloads and in-game purchases sector have grown swiftly to become a $1.33 billion industry by last year and that they continue to be characterized by a fairly diverse range of companies and business models. While a core group of global companies looms large in each of these sub-areas of the digital games industries, such as Microsoft, Sony, Nintendo, Activision, Blizzard, Electronic Arts, Valve and the Chinese internet giant, Tencent, together they account for just under an estimated three-quarters of the online gaming industry, and thus do not dominate online gaming.
Apple’s iOS app store and Google Play had a combined estimated revenue of $360.6 million in 2018, or roughly 27% of online gaming, gaming applications, game downloads, and in-game purchases revenue. While this is up considerably over the past five years, they do not dominate this sector either.
In sum, a half-dozen global internet giants have carved out a very sizeable spot for themselves within Canada over the last five years on account of the extremely rapid growth of online video, gaming and music subscription and download services and app stores and online advertising: i.e. Google ($4.1 billion in revenue and 4.9% market share), Facebook ($2.1 billion in revenue and 2.4% market share), Netflix ($1000.8 million in revenue and 1.2% market share), Apple ($422.3 million in revenue and .5% market share), Amazon ($181 million in revenue and .2% market share) and Twitter ($117.5 million in revenue and .1% market share). Combined, these firms’ total revenue from their operations in Canada netted $7.9 billion last year, for a 9.3% share of the all revenue across the network media economy.
While these entities obviously now cut a very sizeable figure on the landscape, to help keep things in perspective the report highlights the fact that while the big six US-based internet giants account for just under a tenth of all revenues across the network media economy in Canada, the top five Canadian companies accounted for nearly three-quarters of the $86.2 billion network media economy last year—a figure that was up significantly from the year before. They “big five” Canadian companies are: Bell, Telus, Rogers, Shaw and Quebecor. Indeed, Bell is the biggest player in Canada by far, with total revenues in Canada nearly three times the combined revenue of the “big six” US-based internet giants.
Over and above mapping the cross-cutting trends across the 20 sectors of the telecoms, internet and media industries that it covers, the report offers a series of policy recommendations that aim to address the high levels of concentration as well as vertical and diagonal-integration wherever they prevail without fear or favour for either the well-established telecoms and media companies that have long held sway in Canada or in the online, digital media sectors that are increasingly being dominated by a handful of global internet giants such as Google, Amazon, Facebook, Apple, Microsoft and Netflix.
In terms of dealing with these realities, the report offers a half-dozen recommendations. The same principle of “vertical separation” that underpins common carriage (aka net neutrality), and which should be strengthened in the telecoms domain, could also be extended to Google, for instance, so as to effectuate a structural divestiture between its search engine and Youtube and control of audience data, on one side, and its proprietary digital advertising exchange on which the buying and selling of online advertising takes place, on the other. This is what breaking-up “big tech” might look in terms of details.
A handful of other policy and regulatory principles are reviewed:
best wishes,
Dwayne
Professor, School of Journalism and Communication and Director of the Canadian Media Concentration Research Project,
Carleton University, Ottawa, Canada
Phone: 613 520-2600 x.7525
Mobile: 613 769-7587
Follow me on Twitter: @mediamorphis
Visit my blogs: www.cmcrp.orghttp://www.cmcmp.org/; https://dwmw.wordpress.com/
On Fri, Jun 19, 2020 at 2:21 AM Mathieu O'Neil <mathieu.oneil@anu.edu.aumailto:mathieu.oneil@anu.edu.au> wrote:
Hi everyone
I was wondering if anyone on this list knew where I could find some reliable sources on how much the ownership of mainstream news media in Canada is more or less concentrated in the hands of a few actors?
Grateful for any pointers!
cheers,
Mathieu
CITAMS mailing list
CITAMS@list.citams.orgmailto:CITAMS@list.citams.org
http://list.citams.org/mailman/listinfo/citams_list.citams.org