Communications & Branding RFP: Downtown Tacoma Business Improvement Area Response deadline: 6pm, Wednesday, June 27th, 2018 Response/questions submissions: David Schroedel at davids@tacomachamber.org RFP award: Friday, July 20th 2018 (tentative) Full RFP: http://bit.ly/BIA-RFP Scope The Downtown Tacoma BIA requests proposals from creative design firms to: -Create a comprehensive communications strategy -Evaluate and establish Downtown Tacoma BIA brand -Increase program clarity and visibility -Recommend appropriate communication tools for reaching target audiences Background Downtown Tacoma's Business Improvement Area (BIA) is a non-profit organization formed by the downtown property owners in 1988 to provide additional security, maintenance and marketing services in the city's primary commercial area. Since that time, the district has successfully reduced crime, improved perceptions of personal safety, upgraded the appearance of downtown's streets and sidewalks, and marketed the district through a variety of tools. The BIA is seeking a branding and communications consultant or firm to help create a brand identity for the Downtown Tacoma BIA and identify guidelines to establish the district among key audiences over the next 5 years. (More at http://www.tacomabia.org/ ) David Schroedel Vice President, Policy & Entrepreneurship BIA Manager Tacoma-Pierce County Chamber 950 Pacific Avenue Tacoma, WA 98402 Main: 253.627.2175 Direct: 253.682.1723 davids@tacomachamber.org<mailto:davids@tacomachamber.org> www.tacomachamber.org<http://www.tacomachamber.org/> Your Voice for Business