From: "Russell Hunt" info@mdcats.com
Date: November 12, 2009 6:18:52 PM GMT-05:00
To: power-catamaran@lists.samurai.com
Members:
Thanks for the input. I did not mean offense by my answer, nor did I
realize it would come across as marketing speak. I was not pitching
for my boat in particular, but rather for quality power catamarans as
a whole. And I do believe what I say and am very passionate about it.
A well done powercat can avoid the compromise that mono-hulls are
simply locked into. But I do not understand why they appear to be or
have been considered a lower price way to go. And this is something I
have
been fighting against in the marketplace. The perception that a
powercatamaran should be less expensive. They are much more expensive
to build than a similar model size (LOA, not true size) mono-hull.
This is one of the reasons we brought our
Buzzards Bay 34 upmarket. Even if we finished her out to less than
yacht standards she would still be perceived as an expensive boat,
(say 375K) but without the "Yachty" touches that should go with a boat
at that price point. So we gave her the added finish, details, and
wood work of a vessel at the top of her class. We cannot build a
Buzzards Bay 34 today for $280K, even without the upgraded finish. So
the increase in price is a combination of the $280K being too low to
begin with, as well as bringing her upmarket.
MJM yachts, a competitor of ours, builds the MJM 34 and the MJM 40.
Similar mission to our Buzzards Bay 34. Our hull surface area is
about the same as their 40. With our beam, our 34 is atleast as big
and certainly has more cruising space than their 40. Yet we have to
price against their 34 (which is still more money than ours!). Their
40 is going out the door for well north of $750K.
So what are some of the decisions to be made from a performance /
value / production standpoint? Well the first thing I think of when
it comes to trade offs are tooling. How much should you tool a boat?
How many boats do you want to amortize the cost of the tooling over?
How many boats do you think you can sell. To get the major cost down
(labor) you want to mold everything to cut down on hand finishing.
Believe me, 1 hr in the mold shop is easily worth 4 hr's in the shop.
But building a boat with all liner construction is very heavy. How
much heavier? Thats very hard to say, and varies from boat to boat.
On our 34, I estimate we are saving some where around 2000 pounds
building the way we do, hand finishing cockpit hull sides, shower
areas, building in cabin floors in place from cored panels, etc. Allot
of companies today even have molded liners for their headliners. Its
faster, but its allot heavier.
Now tooling up like that is a huge investment. On a 40 foot cat, the
tooling cost could easily reach into the 1 to 1.5 million mark. To
compensate for this cost, the builder must sell more boats. To do
this, the builder will often set-up a dealer network, and of coarse,
spend allot more money in marketing. This all adds cost. So with
volume comes savings sure, but I think much of these savings gets
spend on middlemen and advertising. Perhaps this is better for the
manufacturer, who gets a stronger brand image out of the deal, but I
don't think the end user is benefitted by a better value. I've spoken
with Chris White about this and he has been running into this for a
long time. Some of his designs custom built are of certainly higher
quality / performance / value than those from Lagoon, etc, but the
cost is actually similar. Most people would believe that the custom
or low volume builds would be much higher cost but they simply are not.
So, on our Buzzards Bay 34 we have tooling for the roof, deck, hull,
cockpit floor, and cockpit hatches. Our tooling costs were around
$250K. We're happy with this balance of tooled / versus hand
finishing. Too much tooling and I'd be less interested in making
continual improvements to the layout and interior features. There are
so many boats out there with real problems, but because the tooling is
all done, the builders won't make the needed changes. So the customer
gets it in the ear. At our level of tooling we've been able to
continue to refine and adjust. The Buzzards Bay 34 has a cabin trunk,
where the 33 had no cabin trunk. We made this change on the first 34
by molding the deck , then adding the cabin trunk to the deck post
mold. This way we were able to live with the new design for a while,
making sure she was 100% before modifying the tooling. More expensive
than directly modifying the tool, but I know myself, I am a tinkerer.
If I wasn't 100% satisfied with the new cabin trunk, I would have had
to modify the mold twice. Of coarse we had to hand finish that part,
and we now are modifying the deck tool but the benefits from this
design change were significant and added value to the boats.
With the model change we also switched over to resin infusion for our
hulls. Its more labor initially, more training costs, and more
process materials (bag, resin flow media, tubing, etc.). But the part
is better. Some of our competitors were switching or had switched and
we did not want to be considered to have less composite expertise.
But the bigger reason is that our customers were driving some changes
to our boats. They wanted more fuel, more speed, and more stuff. So
I wanted more strength without weight. So we went to resin infusion.
Did we lose weight? Not that we could tell. But the laminate is
better, stronger, more consistent. Some of the problems with
switching over to resin infusion are cosmetic. There is more print
through. And print blockers are another way to add weight. So this
is an area we are still looking at and so are many other guys.
Switching over to resin infusion takes somewhat of a leap of faith.
Since I am not always long on faith, we molded the first hull with
clear gelcoat. This way we could see exactly what was going on on the
other side of the core after the part was pulled. Just in case we
didn't get the resin feeder lines and vacuum lines distributed just so
and left a dry spot, we would see it. And now that we know we're
good, we can switch back to gelcoated hull parts. The cost of the
change over to resin infusion? You must factor in having to paint the
first hull, but I'd say for us it was an additional 15 to 18K. This
drops to something like 5k additional for an infused gelcoated part,
and I think with continued practice, we could get the difference down
to 2.5k.
I hope I've shed some light on some of the behind the scenes thinking.
I'd love to go on but to fully answer all of the questions below would
force me to miss supper. And I'm not that fast a typer. Probably not
that great a speller either. So again apologies. I guess was trying
to find a quicker way of saying all of the above. I didn't want to
come across as a marketeer. I'm not. I actually believe this stuff.
Russell Hunt, President
Multihull Development, Inc. and Buzzards Bay Catamarans
Office #: 508-403-0301
Cell #: 508-759-4111
Other #: 800-882-7083
Email us at: info@MDcats.com
Check out our website at : www.MDcats.com
http://www.yachtworld.com/multihulldevelopment/
Listmaster's note: This posting was delayed by the list server as it
quoted the entire daily digest and had no specific subject line.
Thanks a lot, Russell, for taking the time to more fully explain how
the Buzzards Bay powercat is evolving.
Is the new Buzzards Bay 34 pictured on either of your sites?
--Georgs
I hope I've shed some light on some of the behind the scenes thinking.
Russell Hunt, President
Multihull Development, Inc. and Buzzards Bay Catamarans
Check out our website at : www.MDcats.com
http://www.yachtworld.com/multihulldevelopment/