* Mandy Salomon, Smart Services CRC, Australia
* Serge Soudoplatoff, ESCP-EAP / Hetic, France

We are pleased to announce the most recent issue of the Journal of Virtual Worlds Research. The full issue can be found online at: http://jvwresearch.org Yours, Jeremiah Spence Editor-in-Chief Journal of Virtual Worlds Research --------------------------------------------------------------- Volume 2, Number 4: Virtual Economies, Virtual Goods and Service Delivery in Virtual Worlds In this special edition on virtual-world goods and trade, we are pleased to present articles from a global cohort of contributors covering a wide range of issues. Some of our writers, such Edward Castronova, Julian Dibbell or KZero’s Nic Mitham will be well known to you as distinguished leaders in the field, but it is equally our pleasure to introduce exciting new voices. Here you will find pieces written by academics, practitioners, journalists, a documentary filmmaker and perhaps the youngest contributor to JVWR yet, Eli Kosminksy, who attends high school in upstate New York. We would also point out that this issue extends its format to include Anthony Gilmore’s pictorial story, Julian Dibbell’s audio interview, and Lori Landay’s machinima. In real life, most contributors live in the US, the UK and Europe, and we, the editors, are based in Australia and France. The editorial team for this issue includes: * Mandy Salomon, Smart Services CRC, Australia * Serge Soudoplatoff, ESCP-EAP / Hetic, France Rethinking Virtual Commodification, or The Virtual Kitchen Sink By: Lori Landay On Money and Magic By: Edward Castronova Characteristics of the Virtual Economy (after ‘State of Play VI’ Conference , 2009) By: Julian Dibbel China′s New Gold Farm By: Anthony Gilmore Virtual Goods: Good for Business? By: Nic Mitham "We Will Always Be One Step Ahead of Them" A Case Study on the Economy of Cheating in MMORPGs By: Stefano de Paoli, Aphra Kerr An Exploration of Entrepreneurship in Massively Multiplayer Online Role-Playing Games: Second Life and Entropia Universe By: Stéphane Kieger Born Virtuals and Avapreneurship: A case study of achieving successful outcomes in Peace Train – a Second Life organization By: Robin Teigland Virtual Commerce (V-Commerce) in Second Life: The Roles of Physical Presence and Brand-Self Connection By: Seung-A Annie Jin, Justin Bolebruch Understanding "Gold Farming" and Real-Money Trading as the Intersection of Real and Virtual Economies By: Richard Heeks World of Warcraft: The Viability of Massively Multiplayer Online Role-Playing Games as Platforms for Modeling and Evaluating Perfect Competition By: Eli Kosminsky Currencies and Capitalisms on the Internet By: Minna Ruckenstein Licensing Considerations for OpenSim-Based Virtual Worlds By: Shenlei E. Winkler Teens and Virtual Goods: The Fun, Useful and Affordable Luxuries that are Driving the Virtual Economy By: Maura Welch Topping from the Viewfinder: The Visual Language of Virtual BDSM Photographs in Second Life By: Shaowen Bardzell