We are pleased to announce that the Journal of Virtual Worlds Research has just published its latest issue at http://jvwresearch.org on the theme of Technology, Economy and Standards. This issue of the Journal of Virtual Worlds Research is part of an effort to explore the fields of standards for virtual worlds. Working on such standards is both a technical and conceptual. This issue endeavors to enhance, explicate, and analyze various aspects of standards and virtual worlds, and was designed to give a voice to the leading theoretical and practical players within this arena. The issue specifically emphasizes the disciplines of economy and technology as critical harbingers to the endeavor of standards. The editorial team for this issue includes: Yesha Sivan, Shenkar College of Engineering and Design, Israel Robert Bloomfield, Johnson Graduate School of Management, Cornell University, USA Jean H.A. Gelissen, Philips Research, Netherlands Yours, Jeremiah Spence Editor-in-Chief, Journal of Virtual Worlds Research jeremiah.spence@jvwresearch.org --------------------------------- The Journal of Virtual Worlds Research receives support from the Singapore Internet Research Centre, the Texas Digital Libraries Consortium and the Department of Radio, TV & Film at the University of Texas at Austin. The Journal of Virtual Worlds Research is published by the Virtual Worlds Research Consortium. --------------------------------- Journal of Virtual Worlds Research Vol. 2, No. 3 - Technology, Economy and Standards ISSN: 1941-8477 Editor′s Corner Overview: State of Virtual Worlds Standards in 2009 Yesha Y. Sivan Invited Articles Virtual Worlds Collaboratively Built Philip Rosedale World of Bizcraft Robert Bloomfield Introduction to MPEG-V Jean H.A. Gelissen Real Standards for Virtual Worlds - Why and How? Kai Jakobs "Think Pieces" Supporting Soundscape Design in Virtual Environments with Content- based Audio Retrieval Jordi Janer, Nathaniel Finney, Gerard Roma, Stefan Kersten and Xavier Serra On the creation of standards for interaction between real robots and virtual worlds Alex Juarez, Christoph Bartneck, Lou Feijs Universal Design for Virtual Worlds Alice Krueger, Ann Ludwig, David Ludwig Lindman Design - Virtual World Experiences Ludvaig Lindman Barriers to Efficient Virtual Business Transactions ArminasX Saiman Content Level Gateway for Virtual Worlds Marc Van den Broek, Sigurd Van Broeck, David Zhe Lou Virtual World Interoperability: Let Use Cases Drive Design Jon Watte Peer Reviewed Research Papers Immersive 3D Environments and Multilinguality: A Non-intrusive and Dynamic e-learning-Oriented Scenario Based on Textual Information Samuel Cruz-Lara, Nadia Bellalem, Lofti Bellalem, Tarik Osswald Payback of Mining Activities Within Entropia Universe Markus Falk, Daniel M. Besemann, James Michael Bosson An Experiment in Using Virtual Worlds for Scientific Visualization of Self-Gravitating Systems Will Meierjurgen Farr, Piet Hut, Jeff Ames, Adam Johnson Synthetic Excellence: Standards, Play and Unintended Outcomes D. Linda Garcia, Garrison LeMasters The Role of Interoperability in Virtual Worlds, Analysis of the Specific Cases of Avatars Blagica Jovanova, Marius Preda, Françoise Preteux Measuring Aggregate Production in a Virtual Economy Using Log Data Tuuka Lehtiniemi Another Endless November: AOL, WoW, and the Corporatization of a Niche Market Ray Op′tLand Order and Creativity in Virtual Worlds Evan W. Osborne, Shu Z. Schiller Standardization in Virtual Worlds: Formation of Hope and Fear Marco Otte Machine Ethics for Gambling in the Metaverse: an "EthiCasino" Anna Vartapetiance Salmasi, Lee Gillam Virtual Chironomia: Developing Standards for Non-Verbal Communication in Virtual Worlds Gustav Verhulsdonck Piracy vs. Control: Various Models of Virtual World Governance and Their Impact on Player Experience Melissa de Zwart