------------------------------ FOR IMMEDIATE RELEASE DROP DAY: The eTceTera Show Brings Tacoma’s Streetwear Legacy to the ScreenNew TV series pilot follows eTc Tacoma through a high-energy “drop day,” highlighting the PNW streetwear icon’s community impact and collaborations TACOMA, WA (July 2025) — The Pacific Northwest’s most beloved streetwear brand, eTceTera Tacoma, is stepping into the spotlight with the launch of DROP DAY: The eTceTera Show, a new television series pilot that takes viewers behind the scenes of the brand’s legendary Saturday release events. The pilot episode follows the eTc team from the 8:00 AM staff meeting through a morning “drop day” opening, capturing the electric atmosphere and tight-knit community that surrounds the local brand. Since its founding in 2014, eTc Tacoma has become “one of the few outfits in Tacoma dedicated to cultivating a streetwear scene in the city”, blending rare and original apparel with Tacoma pride. With the July 2025 release marking 11 years in business, eTc Tacoma is more than just a store — it’s a local institution that has helped shape streetwear culture across the PNW and beyond. From collaborations with the Seattle Mariners, Seattle Kraken, and Tacoma Rainiers, to partnerships with local businesses and national brands like The Hundreds, eTc has built a reputation on authenticity, innovation, and community connection. “Tacoma has always been full of creativity,” says Umi Wagoner, eTc co-founder. “DROP DAY isn’t just a behind-the-scenes look at fashion — it’s a celebration of what makes this city so special: hustle, humor, heritage, and homegrown excellence.” The pilot episode of DROP DAY showcases this ethos in action, featuring hilarious personalities, real-time store prep, social media antics, and the loyal customer base that lines up every week to support the latest drop. It’s a blend of street-level grit and high-level branding — part workplace comedy, part cultural documentary, all authentically Tacoma. As part of its rollout, eTc Tacoma will host a private screening on Saturday, August 2, 2025, at 7:00 PM at the flagship store (116 S 9th St., downtown Tacoma). A private online screening link will also be available for invited guests, community stakeholders and media. This special preview will include a Q&A with the eTc co-founders and production team, offering an exclusive look at the creative vision behind the series. Attendees will see firsthand how eTc’s brand identity – rooted in streetwear, local pride, and entrepreneurial spirit – translates into a new form of storytelling that’s both professional and creatively vibrant. With the pilot complete, DROP DAY is now actively seeking strategic partnerships, executive producers, and investors to help bring the series to broader platforms — and to tell more stories rooted in Tacoma’s cultural fabric. The eTc team invites: - Community leaders to collaborate on future episodes and share the spotlight with other small businesses, creatives, and cultural hubs. - Investors and funders in the creative industries to support the show’s development into a full season, with opportunities for ROI, brand alignment, and cultural impact. - Civic, educational, and cultural organizations to explore how DROP DAY can serve as a launchpad for local talent and storytelling. “We built eTc from the ground up with Tacoma at the center,” says co-founder Perris Wright. “Now, we wants to take this story further — but we don’t want to do it alone. This show is for Tacoma, by Tacoma, and with the right support, it can reach the world.” DROP DAY: The eTceTera Show is more than a show — it’s a proof-of-concept for what happens when culture, commerce, and community collide. With humor, heart, and a lot of hustle, this series invites audiences into one of the region’s most dynamic creative ecosystems. MEDIA & PARTNER CONTACTS Umi Wagoner | Co-Founder & Creative Director, eTc Tacoma 📞 (253) 272-2894 <http://voice.google.com/calls?a=nc,%2B12532722894>| 📧 info@etctacoma.com Derek Nunn | Founder & Producer, MagnumOpus Productions 📞 (253) 548-6796 <http://voice.google.com/calls?a=nc,%2B12535486796>| 📧 derek@magnumopuspro.com -- *Derek Nunn* Founder MagnumOpus Productions LLC Tacoma, WA *Phone*: (253) 548-6796 <http://voice.google.com/calls?a=nc,%2B12535486796> <http://voice.google.com/calls?a=nc,%2B12535486796> <http://voice.google.com/calls?a=nc,%2B12535486796> <http://voice.google.com/calls?a=nc,%2B12535486796> <http://voice.google.com/calls?a=nc,%2B12535486796> <http://voice.google.com/calls?a=nc,%2B12535486796> *Email*: derek@magnumopuspro.com